Word of mouth – Everywhere – Since the beginning of time
The most influential form of media is also the oldest form of media, according to the ninth edition of the Simultaneous Media Usage Study, based on a survey of more than 15,000 consumers. The research suggests that encouraging word of mouth among customers could be one of the most effective marketing options. When asked which media most influences their purchase decisions in carious product categories, consumers’ choices didn’t align with advertising expenditures, with the exception of TV advertising.
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