Facebook was founded by Mark Zuckerberg, a student studying at Harvard University. After creating a successful website called Fashmash, which allowed students to rate each other’s hotness, he started TheFacebook. In August of 2005 it became simply Facebook. Since then Facebook has become a social media giant, even beating Google in March 2010 in terms of traffic volume going through their site, though only for a week. It is now estimated that Facebook is worth eleven billion dollars. As of July 2011, Facebook has more than 800 million active users.
Facebook has had a wide impact on today’s society. It has influenced media by allowing advertisers to use influencers. Influencers are people who ‘influence’ others in their purchasing decisions. It tends to give products credibility and spreads word of mouth about the product. Word of mouth is the best way to advertise a product.
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