Rock Art Paintings – India – 4000 B.C.E.
Newspaper – Rome – 59 B.C.E.
The first high- circulation newspapers arose in the eastern United States in the early 1800s, and were made possible by the invention of high-speed rotary steam printing presses, and railroads which allowed large-scale distribution over wide geographical areas. The increase in circulation, however, led to a decline in feedback and interactivity from the readership, making newspapers a more one-way medium.
Source: http://books.google.com/books?id=H9u9E2wsVjAC&pg=PA32#v=onepage&q&f=false [
Radio – United States – 1885
Printing Press – Holy Roman Empire – 1440
Hieroglyphics – Egypt – 3000 B.C.E.
Word of mouth – Everywhere – Since the beginning of time
The most influential form of media is also the oldest form of media, according to the ninth edition of the Simultaneous Media Usage Study, based on a survey of more than 15,000 consumers. The research suggests that encouraging word of mouth among customers could be one of the most effective marketing options. When asked which media most influences their purchase decisions in carious product categories, consumers’ choices didn’t align with advertising expenditures, with the exception of TV advertising.
Town Crier – England – 1540
As in England, town criers were the means of communication with the people of the town since many people could not read or write. Proclamations, local bylaws, market days, adverts, were all proclaimed by a bellman or crier.
Criers were not always men, many town criers were women. Bells were not the only attention getting device – in Holland, a gong was the instrument of choice for many, and in France a drum was used, or a hunting horn.
O and yes, there still is a town crier world championship competition held today.
Source: http://www.ahgtc.org.uk/
Electrical Telegraph – France – 1746
Movies – United States – 1894
Internet – United States - 1960s
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